Nepal is one of the most desired tourist destination of all time. Due to these cultural norms and values, Nepal is a most profitable destination for tourism industry. Annually, the visitors arriving in Nepal have their varied purposes and they are almost always enthusiastic about spending their holidays in Nepal’s touristic sites and they have to be encouraged to do so through extensive marketing efforts by Nepal Tourism Board.
Furthermore, Nepal’s traditional cultural values can also be used for the poverty alleviation thorough eco-tourism, religious tourism and destination tourism and this has been included in the tourism marketing strategy of NTB. At present, apart from the obvious problem of negative media coverage, Nepal seriously lacks credible market research as to why exactly its tourism industry is under-performing and what aspects of product need attention.
Inappropriate marketing expenses that are hard to track on the result on productivity could be being made and they need to be eliminated to attract appropriate techniques for the marketing. Regular surveys of departing visitors are not undertaken, so the country cannot gauge their levels of satisfaction, unsatisfied wants, spending or current propensity to return. Information on potential and in existing markets is only beginning to be gathered and marketing partnerships with the travel trade in these markets are lacking.
However, some small attempts have been taken by the NTB and other concerned private sectors about the research on tourism industry of Nepal which is not a sufficient attempt in this business. Tourism is a traditional activity of the human being that is related with the traveling and it is naturally a human character. People desire change and travel provides the pleasure and leisure. Tourism is the movement of people from one place to another for the purpose of getting satisfaction.
The most important assets of a country are cultural norms and values that reflect people’s social pattern that can be used for tourism industry in Nepal. The main objective of this project report is to analyze and discuss about the strategy of Nepal for tourism marketing promotion. FoH/TU guidelines are followed to complete this report. Some methodologies such as survey, collecting relevant data, comparative studies and analysis are used and recommendations are presented as need of FoH/TU.