Introduction The hospitality industry is a broad category of fields within the service industry that includes lodging, restaurants, event planning, theme parks, transportation, cruise line, and additional fields within the tourism industry. The hospitality industry is a several billion dollar industry that mostly depends on the availability of leisure time and disposable income. A hospitality unit such as a restaurant, hotel, or even an amusement park consists of multiple groups such as facility maintenance, direct operations (servers, housekeepers, porters, kitchen workers, bartenders, etc. ), management, marketing, and human resources.
In recent years, the term hospitality has become increasingly popular and may be interpreted in a number of ways whether it is commercial or industrial and public services. King in his book describe the hospitality may having four attributes which is must have a relationship between individuals who take the roles of host or guest, this relationship may be commercial or private (social), the keys to successful hospitality in both the commercial and private include knowledge of what would evoke pleasure in the guest and hospitality as a process that includes arrival, providing comfort and fulfillment of guest’s wishes, and departure.
Tourism industries are not same as the other industry. It is because we provide the services to the customer besides some of the other industries provide the tangible product. Thus, hospitality and tourism can not be separated since hospitality is the key success to the tourism industry. The following paragraph will discuss about the importance of hospitality toward tourism industry. Firstly, there are several components in the tourism industry, for example, food and beverages, lodging, place of attractions, and transportation.
All there components are related to the hospitality. Each of the components has the connection to each other. So, in order to make sure that the customer will feel satisfied using the tourism services we have to ensure that the customer felt satisfied using each of the components. We need hospitality applied in the food and beverages, so as customer will fell well treated during their lunch, dinner or others. We also need hospitality applied in the transportation provider so as customer or passenger will fell comfortable during their journey.
Other tourism components also need the hospitality. Thus, it show us how hospitality very important to the tourism industry. Secondly, what we provide in the tourism industry is the intangible product. Customers will never feel or experiencing the product offered unless they have bought it. So, when they buy the services offered we must provide them with the best services so as they will feel comfortable using our services.
All the services provided such as, guest greeting, and provide the clean and tidy room, showing the facilities provided an others are types of hospitality. For example when the guest checking in the hotel, we can not simply just give them the room key and let the guest looking for their room without any assistance. This is not called as hospitality. Hospitality is more than that; we have to be friendly, courteous, helpful, and so forth. Finally, the importance of hospitality is to encourage the repetition guest or customer.
In the tourism industry, people are not just looking at the facilities or price offered but also looking at the services provided. If they felt satisfied with their previous experience using the service they might come again besides promote the services to others. This situation will generate the revenue for the company. Company did not need to work hard to promote their services. They just have to concern with the services provided to customer and must fulfill the customers’ expectation.
This is more valuable rather than we just provide the best facilities but with the worst services. Tourism related company must emphasize on hospitality in order to success. In short, tourism industry are not just providing facilities to customer, services or hospitality is the main key that will determine the successful of the entity of tourism company. As a services provider we should provide the best services ever and must exceed the customers’ expectation. Only the excellent services provided will make customer satisfied using any tourism services.